Archive for April, 2011

Globally Gluten-free

Saturday, April 23rd, 2011

Recently the gluttons played around with Google Insights for search: google.com/trends.  This tool allows you to see the search volume index for certain search terms.  As gluten-free obsessed foodies, we naturally explored the result for the search term, “gluten-free.”  The results?  See for yourself here.

Anything surprising?  What did not surprise us is the fact that search volume for the term, “gluten-free” has doubled over the last two years.  What was a little surprising was the top trending regions for the search, “gluten-free”:

New Zealand, Australia, USA, Canada, Ireland and the UK.   Tops three cities: Portland, Denver and Aukland.

How do you translate gluten in other languages?   We would love to analyze searches for all region sin the world!